Kit Car Magazine

At this year's Shanghai Motor Show, proportion of vehicles powered by new energy sources is very high, but there is one fuel-powered vehicle that is receiving special attention, namely Ford Bronco. The Ford Bronco, also known as "Fierce Horse" in China, is Ford's newest hardcore SUV. With a retro exterior design, this rigid-body SUV has immediately gained popularity among overseas car enthusiasts. it was launched. With debut of new car at this year's Shanghai Auto Show, although official spokesman did not make a clear statement, judging from various indications, this model has a high chance of appearing. Ford dares to introduce a relatively personalized recreational vehicle. From point of view of car enthusiasts, this is certainly pleasant, but whether it can perform well in domestic market depends more on strength of product. So what could Ford Ridge have? Wool fabric?

The exterior design is very recognizable and has many different body combinations

The Ford Martial may not be familiar to domestic motorists, but its history in foreign countries is no less than that of Mustang cars. middle, Ford still restarted this car. Legendary cars.

Fordleigh's overseas success is largely due to its superior exterior design. The new Fordleigh has many classic designs. First, design of double round lights is retained and upgraded. Elements, car logo located at China Open, is also one of iconic elements of Ritual Horse.

The Lima has not only rugged feel of traditional SUVs, but also sophistication of modern models, which is reflected in good quality of bodywork and best combination of traditional design. For example, handle on engine cover, exposed wheel lip and thick bumper give impression of an SUV.

Appearance is more than that. The doors and roof are removable parts, allowing Ridge Horse to match different body styles, just like a Wrangler. If environment is good enough, it can also be disassembled to a fully open state. The thing is, other hardcore SUVs can't provide it except Wrangler. A variety of different roof options also allows you to choose the right configuration. Of course, according to domestic estimates, mostly rigid roof

In interior design, you can see a lot of shadows from Ford pickups. Ford has added a more exclusive design to keep mix of classic and modern design in interior. The symmetrical center console uses a vertical angle that allows integration of a large central control screen without much of a sense of disobedience.

Except for some necessary function buttons, entire central control panel is very simple, and off-road related control buttons are located in most attractive place, completely independent from center console, and can be controlled more efficiently. off-road.

There are not many bright spots in execution of space. Although size is large, it doesn't really give much space. Most of space is occupied by mechanical parts. Even if it's a four-door version, rear space may just be enough.

The main power "small displacement" engine has more tax and duty advantages, and rigid AWD system

Ford Marie currently offers 3 different powertrains. Among them is well-known 2.3T engine. This is power unit of domestic researchers. Even gearbox is also 10AT. Foreign models also come with manual transmissions. As an entry-level power, maximum output of 305 horsepower is relatively good, and peak torque of 441 Nm can also handle most usage scenarios.

If you don't think that's enough, you can also opt for 2.7T V6 engine, which also powers discontinued old Sharp World. In Lima, however, this pair of Ward's top ten engines are more heavily tuned, with 335 maximum horsepower and 563 lb-ft of peak torque sent to wheels via a 10-speed automatic transmission. If you don't feel like power of regular version is enough, Raptor also offers a 3.0t V6 engine and power is further increased to 418 horsepower, however given Raptor's positioning in China, that remains to be seen. whether to provide a Raptor model.

The chassis configuration is also hardcore. In addition to using a double wishbone front suspension design and a solid rear axle to provide wheel-to-ground contact area off-road, it also features Dana front and rear axle differentials as standard. The base model is equipped with an electronic limited slip lock, and budget in place. Can also be equipped with a mechanical differential lock. The 4WD system is a 2H time-sharing 4WD system. Naturally, 4L with enhanced torque will not be missing. It can be seen as same level of AWD system as Raptor. Plus, like Blistein twin shock absorbers, 37-inch off-road tires and cut-off front axle sway bar, Lima's off-road performance is guaranteed.

Or keep up with Wrangler, corresponding displacement is more favorable for pricing

In foreign market, there is indeed a competitive relationship between Ritual Horse and Wrangler. They are relatively similar in size and layout, and have a long history of car series. We can say that there are stories and performances. However, there are only two Wrangler models in China at moment, 2.0T and 2.0T PHEV. In terms of power, Lima has more advantages, and Lima gives a more powerful V6 engine, which is also a pity for Wrangler.

However, audience of these two cars is not same. Both of them scored highly in terms of off-road performance, but Wrangler is well known in China and its brand recognition by consumers undoubtedly surpasses that. ritual horse. As a new Ford model, Ford still needs time to make its way in China. At least in initial listing phase, they will still be in a state of "peaceful competition." Judging by current information on Ford, if it is officially introduced in country, then there will be almost no direct competitors from market point of view, only Wrangler is a really competitive model. Some traditional hardcore SUVs are either positioned differently than Rittma or are not available in country due to emissions and other reasons, such as Toyota Land Cruiser LC70 series,

Combined with Ford's mechanical configuration, it's easy to see that many aspects are conducive to working in domestic market, especially in terms of price, there may be some surprises. At present, engine displacement of all Ford Lima models does not exceed 3.0L, and 2.3T model is in displacement range of less than 2.5L, where tax is more favorable.Currently, tax rate is only 9%, in while tax rate for 2.7T model is 12%. Another advantage of two engines is emission. At present, both of them can pass national emission 6b with confidence, so that they have more living space in first-tier cities.

Referring to Lima's current parallel import price, according to various configurations, price of 2.7T model is about 700,000, which is same price as Toyota Prado, which has just passed 6b national certification. After official introduction, price will generally be cheaper than parallel imports. Like Ford F-150 Raptor, price difference between different import channels can be more than 100,000 yuan. Left and right, temptation for consumers is not low. .

Overview

If Ford Mart can be introduced in country, outlook for future is relatively optimistic. On one hand, there are really not so many competitors. Even if some models return as parallel imports, it will be difficult to solve "SUV shortage situation" in a short time, after introduction in country, pressure on opponents will be much less. Combined with strength of Ritual Horse product, I believe that with appropriate publicity, it can effectively gain user recognition.In addition, after official introduction, price will be more favorable, which can also attract initial users of parallel imports to a certain extent, and attract more potential customers.Of course, Ford's domestic market will never be smooth, higher model positioning will test manufacturer's advertising and marketing capabilities, and weaker popularity is an urgent problem that Ford must solve in future.Do you think Ford will be as popular in the domestic market as it is abroad?