BMW Group will take part in Shanghai Motor Show 2023 with a range of electrified models. Its four main brands, BMW, MINI, BMW Motorrad and Rolls-Royce, will present their electrified models on first day of press day. arrangement. The theme of BMW Group show at this year's motor show is "Imagine Future - All-Motion Electric Vehicle". World premiere of three electrified BMW models: The BMW i7 M70L is first BMW model to combine a purely electric M Performance Vehicle. with flagship model of BMW. The other two models are limited-edition BMW XM Label Red plug-in hybrid and domestic all-electric BMW iX1. Two other luxury electric vehicles have debuted in China, including new BMW M760Le plug-in hybrid and all-electric Rolls-Royce (Spectre) Shining. These new vehicles will showcase BMW Group electric drive technology, intelligent interconnection technology and a touch of luxury, providing Chinese buyers with more luxury electric options.
BMW meets needs of Chinese customers with a diverse lineup of electrified models
At this year's Motor Show, BMW Group will showcase most powerful electrified vehicle lineup ever, including pure electric BMW i3, i4, i7, iX1, iX3, iX and other models, as well as > >Plug-in hybrid new BMW M760Le, limited edition BMW XM Label Red, etc. This year, BMW will also launch an innovative long-wheelbase pure electric version of BMW i5, which means that BMW business vehicles will also will be electrified. Since BMW officially entered Chinese market in 1994, BMW has served more than 7 million Chinese customers. Currently, BMW Group has more than 630 suppliers in China, almost all of which are authorized to sell and service electric vehicles. In 2023, all BMW Group brands will continue to ramp up their electric vehicle offensive in Chinese markets (including Hong Kong, Macau and Taiwan) by expanding their all-electric product portfolio to 11 models, giving customers more choice in various market segments.
Based on R&D concept of "in China, for China and for whole world", Chinese digital R&D team is actively involved in development of new systems, making its exclusive functions in Chinese market account for almost 70%. The ninth generation operating system (BMW) debuted with innovative all-electric BMW iX1. The system is adapted for Chinese users and is more convenient to use. BMW's intelligent personal assistant responds faster and makes interaction between people and cars more convenient. emotional. With an interactive light bar and a giant rear floating screen, all-electric BMW i7 is first in industry to perfectly combine high technology and traditional luxury, while also providing a rear-facing multimedia experience that is superior to other models in its class.
As top model of BMW's electric flagship, BMW i7 M70L is equipped with an exclusive M electric drive system with a maximum output of 485 kW, maximum torque of 1100 Nm and acceleration from 0 to 100 km/h. h in 3.7 seconds. The appearance of BMW i7 M70L continues design of i7. The classic double grille is of considerable size and uses a closed design. After using piano black color combination to create effect of matching body color, it provides a better visual effect. The split headlights feature a dual-layer design, LED daytime running lights create a visual angel eye effect, and headlights are hidden inside car, giving i7 dignity that a luxury car should have.
At same time, another pinnacle of high-performance BMW M models was introduced, innovative BMW XM Label Red Limited Edition. Matte black paint has been used for bodywork, and more red undertones have been added to exterior details such as grille and wheels. The interior uses a double combination of red and black, blades and stitching of air conditioner outlet are also red, and there are a limited number of numbers on center console, which is more noble.
World premiere of innovative BMW XM Label Red Limited Edition, limited to 500 units worldwide. Personalized special matte black carbon paint will make majestic grandeur even more majestic. Thanks to powerful M hybrid drive system, its total maximum power output reaches 550 kW, total peak torque can reach 1000 Nm, and it takes only 3.8 seconds to accelerate from zero to zero, making it most powerful high-performance car. performance model in BMW M history.
The all-new BMW M760Le also debuted in China. This is first time that BMW has introduced a plug-in M hybrid model for BMW 7 Series. The exterior and interior of car are finished in an exclusive M design package, giving 7 Series a more sporty look. There is also a standout model on BMW stand at this year's motor show, BMW iX5 Hydrogen hydrogen fuel cell vehicle, which not only has excellent acceleration characteristics but is also extremely quiet. Refueling is fast, and it only takes 3-4 minutes to fill hydrogen storage tank, which does not affect cold winter. The road-tested, low-volume BMW iX5 Hydrogen demonstrates that BMW Group has always pursued an open technology strategy to ensure cross-tech competitiveness for future of zero-emission travel.
Imagine future of digital emotional experiences and next generation of models will continue to lead way in luxury electric travel
At this motor show, BMW presented an unusual digital BMW Dee concept car. Unlike conventional concept cars used to show off styling, this vehicle shows future evolution direction of BMW digital vehicles. Most strikingly, this concept vehicle is equipped with next generation of industry-leading head-up display technology, BMW Panoramic. View bridge. The BMW Panoramic Vision Bridge is capable of projecting information onto a dark coated area on lower edge of windshield. The projected image has excellent clarity and color reproduction and allows all passengers to see hidden information on windshield for first time. for entire width. Driving information can be displayed appropriately according to different usage scenarios, making driving more convenient.
BMW announced at a press conference that an advanced head-up display system will be a key element in BMW's future human-computer interaction design. The BMW Panorama Bridge will debut with new generation BMW models in 2025. The new generation of models will be equipped with a newly developed electronic and electrical architecture, as well as a new concept of user interface and human-computer interaction, will be equipped with a newly developed electric drive and battery system with high performance and greatly improved efficiency. According to plan, BMW Group will begin production of new generation models in 2025, with at least six new generation models going into production over next 24 months. BMW's research and development department and designers in China will be involved in development of new generation models at its Munich headquarters, reflecting BMW's continued focus on Chinese customers.
At booth, BMW also unveiled another full-color e-ink version of BMW Dee digital concept car, showing a vision for future of digital out-of-the-car experiences: body color of a car can be changed anywhere. After this concept car arrived in Shanghai, it brought customized and exclusive surprises to Chinese consumers. "Brilliant" limited BMW color: taking inspiration from Chinese Tang Sancai, through a 32-color interchangeable body with full-color E Ink technology, it realizes Collision The "technical magic" and beauty of traditional Chinese culture takes personalization and emotion to a new level.
The debut of BMW's new range of electric vehicles
The highlight of BMW Group's MINI brand is MINI Concept Aceman, family's first all-electric urban concept crossover, which is back in Shanghai. The screen image can be extended to entire interior panel using projection technology. The MINI Spike, a digital cute pet, has made its world debut. The image of British Bulldog will become “smart personal assistant” of MINI family, roaming with users in playful digital world of MINI. In terms of choosing an environmentally friendly material, chrome elements and leather are discarded, and high-quality knitwear is used in large quantities. The fresh color combination, complemented by soft and fluffy materials, makes interior warmer and more comfortable, while at same time allowing MINI to retain its original softness and luxury.
In addition to electric vehicles of various brands, BMW CE 04 also appeared on BMW stand. This is second all-electric BMW motorcycle to be mass-produced. The BMW CE 04 was officially released to market last year. With its rebellious scooter image, efficient drive system and advanced digital technology, this model reinterprets brand's essence of "make riding life". The BMW CE 04 is another milestone in electrification of BMW Motorrad's urban vehicle series. According to plan, from 2030 BMW's range of motorcycles for urban travel will be fully electrified.
This year marks 70th anniversary of China's automotive industry and 20th anniversary of BMW Brilliance, a joint venture of BMW brand. Over past 20 years, BMW Shenyang production base has produced more than 5 million BMW vehicles. With completion and production of BMW iFACTORY Tiexi plant in Lida last year, BMW's annual production capacity in China could reach 830,000 vehicles. BMW will comprehensively upgrade its research and development capabilities in China to meet needs of China by improving research and development in China and enhancing BMW's core competitiveness in world. BMW has now established largest research and development network in China outside of Germany, with four innovation bases located in Beijing, Shanghai, Shenyang and Nanjing. The BMW Group announced a strategic upgrade of China's R&D system and appointed Dr. Lei Kai as Senior Vice President of R&D at BMW China, who will be fully responsible for R&D activities in China to better keep pace with China's innovation forces. digitalization and electrification, and continue to strengthen its global technology leadership. The needs of Chinese users and voice of Chinese R&D team will also be integrated into future strategies faster and more accurately, and respond to market changes and consumer needs in a timely manner.