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Changan Yida will be launched in first quarter, and his own models will also be introverted?

2023/05/16Magazines

As an old own brand, Changan Automobile has firmly established itself in passenger car market in recent years, and now Changan Automobile not only has significant achievements in new energy level, but also does not lag behind in new conventional energy automotive products, UNI compact car -V, released in 2022, can be considered "popular" among its own brand's compact sports cars with a lift-tail configuration and a powerful engine; people who had little contact and test this car, confirming power of UNI-V product.

Changan Yida will be launched in first quarter, and his own models will also be introverted?

Over past year or so, however, in Changan's 2023 new vehicle roadmap, another brand-new compact car has come into people's view, Changan Yida; a car based on Ark architecture. and according to currently known information, price of this model called Yida will be between 110,000 and 130,000 yuan.

This positioning and price range is inevitably intriguing. You should know that Changan UNI-V is priced between RMB 108,900 and RMB 139,900. In first quarter, there were two compact cars with heavily overlapping positioning and pricing. UNI-V is almost same, it is possible that these two models will start "battle of Yu Liang" in 2023.

The design logic is similar, but style is different

Changan Yida will be launched in first quarter, and his own models will also be introverted?
Changan Yida will be launched in first quarter, and his own models will also be introverted?

Coincidentally, soon-to-be-released Changan UNI-V and Yida are sedans based on Chang'an Ark architecture. The design styles are also somewhat similar. Yida's bezelless front grille shape is also considered current Changan Auto Family-style UNI-V design language, but large-scale matrix front fascia and thin headlight design inevitably conflict with UNI-V in terms of design elements, but styles of two models are different, in terms of static view UNI-V looks more "evil".

Changan Yida will be launched in first quarter, and his own models will also be introverted?
Changan Yida will be launched in first quarter, and his own models will also be introverted?

The design of taillights at rear of car is a common element between two models, but it can be seen that appearance of two models focuses on direction of line of side of body. The UNI-V leans more towards a fastback design, while Yi Daze is similar in shape to a traditional sedan, and this difference also makes two cars distinctly different in appearance.

Different interior styles can be main difference in consumption

Perhaps biggest difference between two cars lies in interior, both of which advocate a minimalist tech design style. Dada uses a large central control screen with a vertical layout. Displaying a lot of information in car - The car system and some driving information look more intuitive and clear.

Changan Yida will be launched in first quarter, and his own models will also be introverted?

The UNI-V has a 10.3-inch horizontal screen that looks more traditional, but leaves more design space for center console, making UIN-V cockpit look unusually "combat". On the contrary, Changan Yida's large vertical central control screen is too "home use".

Changan Yida will be launched in first quarter, and his own models will also be introverted?

This can lead to a big difference between audiences of two cars. Consumers who want to choose a car with a strong driving atmosphere and more "combat atmosphere" may be more inclined towards UNI-V, and if so, if you just want to buy a family car, then Yida with a more mainstream design may be a better choice.

Dynamic parameters are very different

Changan Yida will be launched in first quarter, and his own models will also be introverted?

According to current information, Changan Yida will be equipped with a NE 1.5T turbo four-cylinder engine with a maximum output of 170 horsepower and a maximum torque of 260 Nm. This is also biggest difference between Changan Yida and UNI-V; The UNI-V also has a 1.5T model, but 188 horsepower and 300 Nm peak torque claims are proud capital of UNI-V, not to mention 2.0T version with 233 horsepower and 390 Nm available.

Conclusion: Is it possible to enhance image difference between two cars will be a test for Changan

Judging by comparing above benefits, Changan's upcoming new Yida will not pose an obvious "threat" to UNI-V, but more like a family-friendly car of choice; Calibration Both case design and case construction tend to be more traditional.

Changan Yida will be launched in first quarter, and his own models will also be introverted?

So in future, if Changan brand wants to allow these two compact cars to take a place in this highly competitive market segment, creating a differentiated positioning of two cars may be key. UNI-V Advantages in sports, performance and management, and how to improve image of Changan Yida's practical, warm and comfortable product at household level, will be a serious test for Changan brand's marketing methods.