Why is BYD so popular? After trying frigate 07, you may be able to find out answer
BYD, which has accumulated a lot of money, will show an unprecedented sales harvest in 2022. By constantly renewing sales, almost every new model can become a "hot model". Perhaps this is dawn of a new energy era, and dividends of current situation have created heroes in market. At the time, why BYD was able to become a leader is undoubtedly a question worthy of study .
The newly developed "Ocean Network" is a new series of BYD brand products that has won a high reputation in passenger car market. local super hybrid SUV" is aimed at a large number of new generation family users, and new choice of this medium SUV can explain BYD's recent years in terms of product strength. Lai was able to become cause of "explosion".
Avant-garde yet very versatile design
A beautiful appearance has always been determined by aesthetic subjectivity of car owner and potential users, but from an objective point of view, overall design logic of BYD Frigate 07 is quite mature, and this can be reflected in details. It is gratifying that such a design does not cause unnecessary visual discomfort.
The traditional "body" of an SUV with a body length of more than 4.8 meters and a body width of more than 1.9 meters makes car very massive, and lines of car are depicted in a rounded and soft direction. So this car can intuitively capture feeling of "big" at a static level, and that "big" is still a factor that many mid-size SUV viewers greatly appreciate. In addition to satisfying appetite of more people in terms of size and overall shape, personalization of Frigate 07 gives it a higher degree of recognizability.
The front end is based on BYD's "Ocean Aesthetics" design concept and incorporates textured elements to visually focus vehicle's center of gravity on front end. In addition to attractive headlights, there are many light sources. which can emit light. Frigate 07 also received a nice effect when illuminated.
A rear spoiler and a huge wheel hub above rear of car add to youthful atmosphere of car to a certain extent. The penetrating taillights have a very conventional shape, but interior LED light source is a reflection of sophistication. Interestingly, light design on D-pillar is a "battery status indicator", which can more intuitively display information such as charging, discharging, and remaining charge outside car.
In addition to a wide and comfortable space, there are solid finishing materials
Focus on Frigate 07's large five-seat saloon, which is undoubtedly biggest advantage. The front seats have a sporty one-piece design, but they're not as uncomfortable as real bucket seats. Ergonomically designed for a secure fit. Traditional leather and suede fabrics. score when you touch it.
It's just that compared to back row, padding of front row is still a little stiffer. Therefore, as an editor, comfort of rear seat deserves more praise. In terms of personal sensory experience, rear seat padding is thicker and softer, so it is more comfortable with enough support, and with a wide backrest angle adjustment (11 levels, 20 degrees), rear passengers can choose a more suitable sitting position, which is relatively rare seating configuration among mid-size SUVs with 5 seats as a selling point, it can be seen that Frigate 07 design team has really put a lot of effort into rear seat comfort. Combined with ample legroom, back row of 07 frigate also became, according to editor, most comfortable area for movement of entire machine.
As for level of interior materials, it is estimated that by 2023, few people will have doubts about level of interior materials for a model of their own brand with a price of 200,000 yuan. The 07 Frigate's center console uses a large amount of soft materials, and combination of leather, suede, metal and glossy panels makes overall visual effect of cabin quite high quality, and although shape of center console looks a little complicated, advantage is that layout is rich, but not messy, and a variety of materials also make parts that are easy to touch in car, have different tactile sensations, but there is a sense of distinct layers.
Setting style based on user preferences
Frigate is a mid-size SUV that puts comfort first. The whole car is tuned for comfort, which is in line with real needs of Chinese families.
As a power-priority plug-in hybrid SUV, Frigate 07's power output characteristics are reasonably smooth, with no overly sensitive or even thieving acceleration characteristics, and climbing from low speed to high speed. , power output is always tight and linear. The advantage of this is that even if it is your first time to start with Frigate 07, it is easy to find reasonable acceleration and pedaling force. Whether it is a long distance or a short distance, you will not feel tired driving this car.
Combined with light steering characteristics and a high seating position in car, this large SUV will not give driver too much difficulty while driving; at chassis level, adjustable damping FSD damper can completely eliminate small vibrations. , and driver and passengers in car feel very little vibration on road surface. In addition to thick noise insulation of chassis, driving conditions in car are very quiet and comfortable.
Easy to drive and easy to use is a rating that can fully summarize driving performance of Frigate 07. Combined with outstanding quiet driving and linear acceleration performance, this car is quite capable of becoming a car that can adapt to short-long trips and long-distance trips in city. The quality choice of self-driving, such a "station wagon" role is undoubtedly most important choice when buying a car for Chinese families at present.
Conclusion: "Extreme" "balance"?
Reviewing BYD's recent sales success and given strengths of 07 Frigate, a midsize SUV, editor prefers to call current BYD a product that "uses more extreme means to create a more balanced product." " Car brand. Under new energy, ensuring performance and controlling cost of car, each new car is formed with space performance, configuration base and driving quality that meet expectations of Chinese. Maybe that's why BYD is good at selling "Password Trial".