Kit Car Magazine

At 2023 International Consumer Electronics Show (CES) in Las Vegas, BMW Group presented world premiere of BMW i Digital Emotional Interaction (Dee) concept car, demonstrating its digital vision. experience in and out of cars of future, and is looking forward to future BMW “Next Generation” models due in 2025. The BMW Group is committed to realizing future of electrification, digitalization and all-round sustainability, and BMW i Concept Car with Digital Emotional Interaction digitally completes integration of these three and makes human side of technology more dynamic by constantly offering new products. A complete solution for freedom to feel and apply new technologies.

Dee, a new milestone leading to a "new generation"

The English name BMW i Digital Emotional Interaction Concept Vehicle (Dee) stands for Digital Emotional Experience, Digital Emotional Experience, which is its appeal: to establish a stronger relationship between people and cars. unite. The digital capabilities of tomorrow's cars will go far beyond voice control and driver assistance systems we are familiar with today. With its intelligent, human capabilities, BMW i concept car with digital emotion interaction can be perfect partner in their digital life. The 2025 New Generation model represents a new beginning for innovation of new generation of BMW models. From 2025, “new generation” models that inherit spirit of BMW New Class of 1960s will also go down in history again. Next Generation models will set new benchmarks for digitalisation, electrification and sustainability.

The perfect combination of virtual and real world.

The BMW i Digital Emotional Interaction Vehicle (Dee) concept car uses a number of innovative technical concepts, thus perfectly integrating virtual and real world driver experience. BMW's Advanced Head-Up Display and Mixed Reality Slider together form central control system of BMW i Digital Emotional Interaction Concept Vehicle. The BMW i Digital Emotional Interaction (Dee) concept car uses BMW's advanced head-up display system for first time. Display on largest possible surface. In this way, BMW Group demonstrates enormous potential of projection technology, and concept car provides an intuitive demonstration of how advanced head-up display systems can be used to display and operate in future.

Mixed Reality Interface is another highlight of BMW i Concept Vehicle with Digital Emotional Interaction (D). This mixed reality technology, without use of any auxiliary equipment, can fully mobilize different senses, create an immersive experience, and create a new dimension of driving pleasure for users. With a Shy Tech sensor hidden in dashboard, driver can decide what digital content will be displayed on advanced head-up display system, as well as how rich it will be. Users can choose between five levels through mixed reality interface, including: real environment, driving information, social communication, augmented reality projection, and virtual world.

The BMW i concept car with Digital Emotional Interaction (D) can talk to people and express emotions. The headlights and BMW kidney-shaped closed grille together form Emotional Human-Machine Interaction Module on outside of car. The car can express various "facial expressions" to express emotions, such as joy. , surprise or agree. The BMW i concept car with Digital Emotional Interaction can create a personalized welcome scene. The car can communicate with people in most natural way through language and expressions. Through a variety of sensors, car can recognize a person’s identity and location. When car detects driver When you walk towards cockpit , door opens automatically as a welcome sign. In addition, BMW i Concept Car with Digital Emotion Interaction can also project driver's avatar onto side windows. The concept car uses a innovative design concept, simplifying complexity, focusing design on digital experience and DNA of BMW brand. Classic design elements such as BMW kidney grille, twin round headlights and Hofmeister corners are presented in innovative digital form.

The BMW Group has released world's first full-color E Ink technology applied to surface of body of BMW i concept car with digital emotional interaction. BMW has taken simple black and white alternation of BMW iX Flow to a new level with introduction of a fully variable, customizable exterior color for BMW i Digital Emotion Interaction Concept. A film of e-paper covers entire body, creating this magical color effect. With help of various electrical impulses, the body can display up to 32 colors.

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Against background of rapid development of vehicles powered by new energy sources, digital vehicles are undoubtedly becoming more and more realistic. The brand new concept car released by BMW seems to be a brand new product that brings consumers to life in a digital journey. In future, enjoyment of cars may no longer be limited to knowing pleasure of driving. This is main direction of future car competitions.