The US-headquartered Consumer Report magazine is known as a publication with a relatively high reference value in assessing quality of mass-produced models of world's major automotive brands. Since its corporate components are independent non-profit organizations, therefore, relevant information and data published by it can be considered as a relatively authoritative source of information about quality of cars in local car market.
According to news recently released by foreign media, latest Consumer Report Reliability Review shows that Ford Mustang Mach-E has been "removed" from list of recommended vehicles. But it's worth noting that earlier this year, Ford Mustang Mach-E was also magazine's "electric vehicle of choice", and prior to that, Tesla Model 3 dominated the valuation for a long time.
Ford Mustang Mach-E sales in US market are actually quite good. While this hasn't shaken Tesla's position in local market, it can also be seen as one of Tesla's most direct competitors. Model 3. One and Consumer Reports suggested that main reason for decline in Mustang Mach-E's oral score could still be due to quality control issues.
According to data, Ford Mustang Mach-E had a lot of reviews this year, among which number of reviews reached 49,000 in mid-June. In addition, foreign media also reported on Mach-E. hidden shaft breakage, central control screen, charging and other quality related issues, which may also be an important reason Consumer Report "removed it from recommendation".
What's interesting, though, is that while Consumer Report is published in US, recommended models and brands in magazine's assessment are often not from US. On contrary, Toyota, Honda, Subaru and Lexus. On contrary, some Japanese brands are frequent guests in list of quality and reliability of magazine's models.
In Chinese market, sales of electric horses are also a concernThe Ford Mustang Mach-E also has a corresponding model in China. It was also called "Ford Mustang Mach-E". when it was first launched, but after establishment of Ford Electric Mach Technology Co., Ltd., "Ford Electric Horse" became its official name.
The official launch of Ford Electric Horse will take place in mid-April 2021. Thanks to Mustang halo, standard version can go from 100 kilometers to 6 seconds, while high-performance GT version can go from 100 kilometers to 4 seconds. This car has also become a model that young consumers pay close attention to online.
Recently, however, Ford Electric Horse's market performance has been somewhat weak. Sales of Ford Electric Horse have shown a downward trend this year, according to figures released by relevant local media. And specific performance data can be described as almost "disappointing". Except for sales volume of about 1300 units in March this year, in August and September of this year, monthly sales volume was only two to three hundred units. This is really unsatisfactory for models that are being assembled become mainstream, not to mention compared to mass-produced purely electric models such as Tesla, BYD and Volkswagen.
Quality control issues have also been encountered with Ford Electric Horses sold in China. In July of this year, Ford Electric Horse announced a recall of over 200 units from October 28, 2021 to March 5, 2022 Models produced and over 500 models produced from July 27, 2021 to April 6, 2022, reason for former is that misjudgment of safety monitoring system software will limit vehicle's output power and create a potential safety hazard, while second is similar to foreign models are similar because parts of high-voltage power battery junction box cause danger of overheating of main relay. Security threats are undoubtedly key points that affect consumer trust in brands and affect their sales.
Although not so long ago, Ford Electric Horse also used a price reduction method like Tesla, intending to stimulate market with lower prices, thereby stimulating sales, but, objectively speaking, Ford Electric Horse's domestic sales are not enough. trails: The handling is really satisfying, especially for enthusiastic driving consumers. The electric horse's stable chassis still reflects Ford's deep tuning skills; but as a product positioned as a "mid-size SUV", rear passenger space of electric horse is a disadvantage, at same time, as a purely electric model for young consumers, overly conservative interior design may not be of interest to young users.
The main way for Ford to return to "main camp" in Chinese market is, of course, transition to electrification, like Volkswagen and GM. Volkswagen has already introduced several models to Chinese market, relying on advantages of its platform. In addition, sales of GM pure electric products are gradually expanding. Unlike Ford, there's only one electric horse model that "fights alone" and it's obviously hard to compete. In addition, brand's own quality control issues It seems to be unresolved, so for Ford that wants to change its brand image, road to electrification can be described as a long way to go.