2023/06/28Magazines
As far as BMW 1 Series is concerned, one can only say that it has caught up with "good" era. As entry-level sedan in family, it can be said that it has been plagued by cyber abuse since its birth, and "spitting out" sound is constant. After all, it currently does not receive much attention, and most consumers do not understand its terminal market, and they are often ignored by consumers when choosing a car.
Since introduction of BMW 1 Series, it has always won consumer acclaim with its compact body and unrivaled handling capabilities. The main reason is still product positioning.
From a product standpoint, in order to meet Chinese consumers' rigid "big space" needs, it also directly switched to UKL front-wheel drive platform model. rear-wheel drive soul naturally causes controversy among netizens.
On other hand, current new car is also powered by a 1.5T three-cylinder/2.0T four-cylinder engine with a 7-speed dual clutch transmission. The maximum power of former is 140 horsepower, and maximum torque is 220 Nm. The power is 192 horsepower and maximum torque is 280 Nm, so not only a three-cylinder engine is used, but also a neutered ZF 8AT, which has always been standard in BMW.
But do you think BMW 1 Series has lost soul that BMW should have had?
It's undeniable that BMW 1 Series is a product that has been squeezed out of domestic market, and its appearance is more aimed at meeting needs of consumers, but with little force. But if you look at it as an entry-level car of same luxury brand as A3 and Mercedes-Benz A-class, then it still has certain advantages, and this can be considered last tenacity of BMW.
Although appearance of BMW 1 Series has not lived up to expectations, one can even say that nobody cares and main reason is price positioning. However, at this stage, we have learned from relevant channels that current BMW 1 Series also has largest discount of about 33 % on terminal side. Calculated based on 120i M sports version with a minimum configuration of 205,800, terminal car price discount reaches 68,000 yuan, and full payment Landing is also maintained at about 150,000 yuan, which is even cheaper than some popular compact car joint venture!
So, if you spend about 150,000 yuan, you can directly buy a BMW sedan, which is very cost-effective, no matter how you look at it.
But being cheap is premise, premise is that you have to accept flaws of BMW 1 Series
Firstly, biggest drawback of new car is the 1.5T three-cylinder engine. After all, Chinese consumers have a three-cylinder complex. The exceptions all ended badly.
Secondly, this 1.5T engine will indeed shake, especially after 2 or 3 years of driving, feeling of shaking is still relatively obvious, but it does not have much effect on power, and this is not only a BMW 1 Series, but at least BMW X1, but as long as you're willing to fill up full gas and maintain it as needed, this phenomenon will also soften.
Besides, BMW 1 Series is a front wheel drive platform. Although it is made by BMW, handling should be good, but it is not as good as BMW sedan you imagined, and it is more used as a household vehicle.
Finally, although it is only an entry-level model, BMW 1 Series is still produced by a luxury brand, which also means that its aftermarket service and insurance will need to follow same luxury package in future. passenger cars, which will also be slightly higher for joint venture brands.
Overview
I personally think that although BMW 1 Series has a lot of gripes in various aspects, but at a big enough discount, any flaws can be selectively omitted. Bottom, this is also best time to start. 200,000. No matter how you look at it, competition is still very high.
So that's also about 150,000 yuan, would you rather buy a BMW 1 series or buy a Civic?
