2023/07/10Magazines
November 23, official presentation of long-awaited Chery Unbounded Pro took place. The new car is positioned as a 4-seat miniature pure electric car. This time, a total of 5 modifications have been launched, and it provides two battery life versions of 301 km / 408 km, estimated price ranges from 88,800 to 112,900 yuan.
Do you think it's worth buying this new car after reading price?
In fact, this new car caused a lot of controversy at beginning of its release. Among them, most of all account for appearance of a new car. According to official statement, new car uses fur-inspired design concept. The inside of face is integrated with a diamond decoration, and it matches with headlights of "Thunder Tomahawk" and so on.
Obviously, in order to appeal to younger consumers, Unbounded Pro has gone to great lengths to change name this time around. In fact, every part on car has a corresponding name. But judging by feel of entire vehicle, new vehicle bears a relatively high degree of similarity to new energy vehicles currently on the market.
At interior level, overall shape is simple. To further emphasize technological style, new car is also equipped with a 7-inch instrument panel + 12.9-inch large central control screen and provides a number of configurations such as panoramic light, power co-pilot seat, ambient lighting, panoramic image, Huawei Hicar mobile phone connection, electronic parking, tire pressure monitoring, cruise control, etc. It is quite competitive in terms of configuration richness. .
Another point of contention for a new car is product positioning
I believe that when you see Unbounded Pro being marketed as a micro electric vehicle, everyone immediately compares it to popular models such as Wuling Hongguang mini EV and Changan Lumin, but in fact Unbounded Pro has reached size of 3402./1680. /1550 (1590) mm, wheelbase 2160mm, although not great, but more than a full circle, which also means that new car has better interior space.
Secondly, in terms of power, new car also has two types of engine power: version with a battery life of 301 km has a maximum power of 55 kW and a maximum torque of 150 Nm; version with a battery life of 408 km has a maximum power of 70 kW and a maximum torque of 120 Nm. There are still certain advantages. But it's not hard to find that while extended life version uses a more powerful engine, under cost pressure, certain adjustments have been made to overall torque output to improve endurance of new car.
However, new vehicle is also equipped with electronic control technologies such as low-temperature battery heating system, scheduled charging and DC fast charging, and is relatively advanced in three-electric system.
Overview
In fact, careful friends will find that domestic miniature new energy vehicles can be said to account for more than 30% of entire new energy vehicle market, which can be called a very big pie. Although Wuling is outstanding in this range, sales of other models are actually quite good, which is why more and more car companies are eager to enter.
As for arrival of Unbounded Pro, while it looks expensive, if you have a deep understanding, you may still find that new machine still has certain shiny points. But to be honest, 100,000 yuan is also a very embarrassing price range, because for a little more money you can directly buy a higher-end BYD Dolphin.
