From "miniature" to "small" Wuling Bingo declaration card disclosure
2023/07/10Magazines
Wuling, which claims to "build whatever people need," recently posted a set of photos of a new car on official website of Ministry of Industry and Information Technology. Judging by logo on tail, new car is called "Wuling Bingo" and it's a small four-door sedan.
It can be said that market performance of Wuling Hongguang MINIEV has given Wuling Motors a taste of sweetness of inexpensive small cars, but two-seater mini cars obviously cannot satisfy too many car use scenarios, especially when young families are new members After that, even if Hongguang MINI EV has a four-seater version, it is obviously only suitable for short-term needs, so a small pure electric vehicle with large dimensions and a large number of passengers can become more rigid and necessary. family user mainly for urban transportation. A reasonable choice.
Stylish vintage design
According to Bingo's advertising image, this new car is made with retro elements that are more popular at moment. Charging ports are located on fenders on left and right side of front. The car is supposed to support DC fast charging, which means that time spent on using car will be reduced.
It is worth noting that new car is equipped with a silver Wuling label instead of a red one, which also means that positioning of car will be higher, and in terms of appearance, the silver label is more exquisite. .
According to Ministry of Industry and Information Technology, Wuling Bingo is 3950/1708/1580(mm) in overall dimensions and 2560(mm) in wheelbase, one lap more than Wuling Hongguang MINI. EV, and new car will use four. With a four-door layout, curb weight of car is relatively small, only 990 kg. The power unit is equipped with a 30 kW engine, from which it can also be concluded that design speed of new car may not be too high, and main response scenario will still be main purpose of movement in urban conditions.
Conclusion: this might be a strong competitor for BYD Seagull
In current battle for new energy products, Wuling and BYD can be said to be two brands that are in spotlight. The former created a "national temperament" while latter occupied a huge market share. Also on display were spy photos of road tests of purely electric Chaika vehicle. Its positioning is lower than that of Dolphin and it is also main entry-level market. It looks like there will be a relatively large overlap with this Wuling Bingo in terms of positioning and pricing.
Wuling's miniature cars are deeply rooted in people's hearts, and small cars undoubtedly have a wider audience. For most consumers, they may also be first choice for buying a car. Will Wuling Bingo be able to take advantage of extremely high traffic to take another step? City, it depends on how high prices and configuration level Binguo can achieve in future.