On evening of November 8, 2022, "Looking Up Cars" official social platform officially released first dynamic message, which also means that question of how high-end BYD brand should be called, which made people speculate for a long time, was officially answered. According to a text published by Yangwang Auto, “Yangwang Auto integrates BYD Group's most complete industrial layout, most advanced technological advances, and most innovative design concepts that have raised safety and performance of new energy vehicles to a new level. level."
It can also be seen from these statements that newly established Yangwang brand will continue BYD Auto Group's product line in new energy industry and is expected to make further progress in improving product quality.
According to information received from enterprise inquiry website, Yangwang Auto was registered with company on November 7, 2022. Its full name is Shenzhen Yangwang Automobile Sales Co., Ltd., which shows that company is 100% owned by BYD Industry Co., Ltd.
According to earlier news, spy photos of BYD's new "hardcore SUV" road test were posted online, and related news said new vehicle was built on a non-floating body and provided a plug-in hybrid. Power and options for a purely electric version, which is expected to cost up to one million. It is also considered a "groundbreaking work" in its "look at machine".
As for this new hardcore model, perhaps most interesting part is technical patent previously announced by BYD. The main core of this technology lies in "four wheels and four motors" configuration. Through deployment of central processing unit, each wheel can get enough power and torque according to real-time road conditions, and even this new car has a "floating water mode". Water depth and ability to get out of trouble in extreme driving conditions will also be features of car's product on which attention is focused.
After Gregorian 2022 timeline has passed, there is only more than one month left, and BYD's top-of-the-line brand and its first new car were originally scheduled to be released within that year, presumably on short notice. period of time in future Inside, BYD brand will speed up process of landing high-end brands and new real cars, which can not help but make people look forward to it.
Do Chinese car brands need to strengthen their prestige? The answer is yes, but there is also such a fact that cannot be ignored, namely, there are too many brands and models under the slogan "high-end". end" is widely used. It seems a bit "cheap" after use.
As for BYD, it will officially launch its own high-end product line at end of 2022. In terms of time, this is a step slower than many car companies that have launched "flagship positioning". ; but from a different point of view, perhaps BYD really did all preparations for launch of high-end line: not just a model and a new brand name, but a new technological backlog that can match high-end product line, revolutionary automotive experience and marketing methods, etc. It can be said that BYD's market achievements in recent years and significant changes in its brand image in minds of Chinese have provided BYD Auto with a greater market base to improve its image to a higher level.
If you want to emphasize your own high-end, there is nothing better than "assembly of car behind closed doors", but maybe "look at car" is really prepared? There is a deep meaning in simple naming method. If "Looking up" is really "BYD million level", then after official release of brand and first model, it may really be necessary to display from product itself in addition to price. Only by demonstrating strength enough for most traditional Chinese car manufacturers have really looked up, they can really take the name of 'high-end'.