Kit Car Magazine Kit Car Magazine

"Between Face" of Xiaoping and Ideal? Published official image of new Hyundai Yazun

2023/08/03Magazines

Official photos of new Hyundai Grandeur have appeared. This car name may be unfamiliar to domestic motorists, but if we mention Yazun, it may be more familiar to experienced motorists. At present, Yazun is seventh generation model as well as Hyundai's top-level sedan model. In past, Yazun has been introduced to domestic market at various times and has also attracted attention of many consumers.

"Between Face" of Xiaoping and Ideal? Published official image of new Hyundai Yazun

Nevertheless, design of this flagship sedan is extremely bold. We can say that he took sense of technology to extreme. The front uses many popular design cues, including a bezel-less honeycomb grille and split headlights. In addition to large area borderless design, China Open also uses a metallic color scheme, which also adds to overall texture.

"Between Face" of Xiaoping and Ideal? Published official image of new Hyundai Yazun

Split headlights look futuristic. In addition to strong sense of technology in light emitting area, LED strip running across front of car is also impressive. However, this design is not really new, Xiaopeng and Ideal are also currently using it, and impact on Granderu is much less.

"Between Face" of Xiaoping and Ideal? Published official image of new Hyundai Yazun

The side design is also unconventional. Although bodywork is based on a traditional sedan, C-pillar has a hatchback-like design. Side glass designs are found on luxury cars from 80s and 90s. common, and is said to have absorbed design of past cars.

"Between Face" of Xiaoping and Ideal? Published official image of new Hyundai Yazun

The rear of bodywork has a "partition line" that makes rear of car form an angle with side, enhancing three-dimensional effect of rear of car. The taillights are minimalistic through-type light strips, echoing design of front of car. The lower end also features auxiliary lights integrated into silver trim and uses a hidden exhaust system.

"Between Face" of Xiaoping and Ideal? Published official image of new Hyundai Yazun

The interior uses latest generation of modern design language. Color matching and ambient lighting create a feeling of warmth, and combination of wood texture and screen does not contradict each other, which is in line with car's positioning as a luxury car. The seat is also made from a suede-like material, and upholstery would be better in terms of shape, but judging by picture, spatial performance does not seem to be its strong point.

"Between Face" of Xiaoping and Ideal? Published official image of new Hyundai Yazun

Currently, corresponding power configuration has not been announced, but in addition to fuel version, it will also use plug-in hybrid and pure electric models, which are more in line with trend.

Overview

"Between Face" of Xiaoping and Ideal? Published official image of new Hyundai Yazun

The all-new Hyundai Yazun once again demonstrates modern design abilities.Compared to previous retro concept with a pronounced cyberpunk style, this new Yazun is closer to state of a production car.

"Between Face" of Xiaoping and Ideal? Published official image of new Hyundai Yazun

Azun's entry into domestic market hasn't been short, and one could even say that it has witnessed rise and fall of Korean cars. The earliest generation of models appeared in country in 2006, equipped with a 2.7-liter V6 engine and a 3.3-liter V6 engine. engines.

"Between Face" of Xiaoping and Ideal? Published official image of new Hyundai Yazun

You can own an imported V6 car for less than RMB 250,000, which was quite attractive to consumers at time. And car itself is not bad. Although difference in appearance is quite obvious, compared to Sonata on same platform, the impressions have also improved.

"Between Face" of Xiaoping and Ideal? Published official image of new Hyundai Yazun

However, during release of eighth generation Sonata, this was last introduction of Azun. The difference between this generation of Azun and Sonata VIII is not obvious. The power system is also same 2.4L four-cylinder engine. like Sonata, although price is not high., but in face of significant Sonata discounts, market outlook is becoming more and more difficult. Since Hyundai's current attitude towards imported models is relatively Buddhist, even if they are officially mass-produced, the likelihood of implementation is not too high.