Kit Car Magazine

On October 17, 2022, Paris International Motor Show officially started. One day, he showed up at an overseas auto show and announced at auto show that Mocha PHEV (Coffee 01) was officially launched in Europe. The price is 55,900-59,900 euros (approximately 390,000-420,000 yuan), which is comparable to many luxury models sold in local market. This also indicates to a certain extent that WEY brand has successfully entered ranks of European high-end cars .

Besides, in addition to officially released Coffee 01, a domestic analogue of Coffee 02, which is a PHEV latte, also appeared at Paris Motor Show.

As a Chinese automobile company that has previously entered overseas markets, Wei Brand will exhibit its portable Mocha PHEV at 2021 Munich Auto Show in Germany, detail origin of automobiles, and "challenge European Union" attitude towards a brand new product and product strength with Chinese automotive wisdom At that time, Chinese manufacturing and China's "intelligent manufacturing" has become another channel for overseas car users and related practitioners to know China.

After launch of Mocha PHEV (Coffee 01) at Paris Motor Show, it will be officially sold in November and gradually launched in Sweden, Spain, Austria and other countries, starting with Germany. while Latte PHEV (Coffee 02) It will be officially launched in 2023, starting in France and Belgium and gradually expanding to entire European market.

Five-star safety rating helps Wei brand overcome hurdles in European market

The reason why European automotive market is considered most symbolic touchstone of automotive industry is mainly due to stringent emission and safety standards. In January this year, Mocha PHEV (Coffee 01) passed WVTA EU. all vehicle type certification complies with stringent Euro 6d emission standard.

And in E-NCAP safety crash test, four separate scores for adult occupants, children, vulnerable road users and safety assistance were 91%, 87%, 79% and 94% respectively, all of which received five-star ratings European certified five-star safety model fully confirms that Chinese brand cars are fully capable of entering international market.

In terms of product level, Mocha PHEV (Coffee 01) adopts new generation family design language in terms of appearance, and incorporates Chinese-style luxury vibes on iconic front panel as well as design and configuration. The interior and exterior of car match Mocha PHEV models sold in China, match each other, and with ultra-long battery life and L2+ level intelligent driving assistance system, it offers a variety of car scenarios and intelligent driving experience. European users as well as a unique Chinese experience Product features luxury SUV charm.

Conclusion: using European market as a new starting point for internationalization

What is level of China's automotive industry? This issue is actually a high-key topic, however, as a traditional automobile company with rich experience in automobile manufacturing, Wei Pai targeted global market at beginning of its founding, especially in energy era. transformation and popularization of automotive intelligence In background, one of corporate goals of Wei brand has become desire to create high-quality globalized smart cars in China.

Weipai has infused fresh blood into European new energy market with introduction of a new category of "Worry-Free Smart Electric Vehicle". Strong technical strength and extremely high product standards demonstrate industrial wisdom of Chinese automobiles to world. In era of new energy, a group of Chinese automobile companies led by Great Wall Group and Wei Brand held, "The curve overtaking campaign will become faster and faster, and influence of Chinese cars in international market will undoubtedly become higher and higher.