In context of industrial age, automobiles are one of most influential products for humans. This point of view may not raise objections from many people. Looking at history, discussion about which year to define as first year of car's birth is still controversial, and generally accepted time of car's birth is generally 1886. At that time, German engineer Karl Benz developed car. The three-wheeled vehicle received German patent right. Of course, some scholars believe that year this car was actually manufactured is 1885.
However, whether it's 1885 or 1886, it's undeniable that automobile industry has influenced human civilization for over a century. Today's automotive products also offer a varied and rich selection, and positioning of vehicles has also changed. have undergone amazing changes. If over a century ago advent of automobiles was to enable people to travel better, then travel is most basic function of today's automotive products.
Over past 100 years, automotive industry has produced countless car brands. Although many brands are in process of development, they have become permanent memories, but those that can be left behind often have endless stories to tell. . It is thanks to these stories that automobile brand has become not only a trademark, but also a cultural symbol and even embodiment of industrial power of country.
The strength of a brand can often be an important factor for a car company to give consumers a "feeling of belonging". With development of automobiles, automobiles have become more than just a means of transportation for many consumers. , compared to other industrial commodities, cars are products with warmth and emotional fuel, and this emotion also makes different models unique in hands of different owners, just like "luxury" Mercedes-Benz, BMW "Sporty" ... and from British brand Jaguar, "elegant".
Elegance is indeed an adjective that is hard to accurately represent in cars, but like two most famous models of Jaguar brand, Jaguar XEL and XFL sedans, although they are two sedans with different positioning under Jaguar brand, But despite being high or low, core left no elegant Jaguar essence.
The XEL, billed as a mid-size car, is undoubtedly key to stimulating driving pleasure in eyes of those who love driving. The rear-wheel drive shape is undoubtedly key to stimulating driving pleasure. moderate body size and explosive power of 184kW Invitrogen engine also make XEL more passionate.
However, XEL almost never makes driver feel uneasy. The power feedback is very direct, but there is no obvious sense of intrusion. Throttle adjustment is sensitive and delicate. Aluminum Double Wishbone Front Suspension Based on Jaguar's flagship F-TYPE sports car, it combines comfort expected of a commuter car with sportiness of a sports car to give Jaguar XEL a unique driving style: it can accelerate and pass smoothly. more convenient and comfortable to ride on municipal roads.
As a medium to large Jaguar-badged sedan, XFL is more "administrative" and "businesslike" than XEL in terms of image and audience; The XFL, however, has a more "capable" attitude than other models of same level.
Jaguar has very wisely made this over 5 meter executive sedan very "small" in terms of looks and driving experience. Jaguar brand's unique wedge-shaped body design has virtually no external details. Every detail appears bloated and lackluster, even in detail headlights, air intake grilles, etc., a slight "reverse trend" method is used to control size of each detail on a delicate scale, with soft body lines not only creates a sense of elegance and dignity, but also maintains the momentum that a luxury sedan of this kind should have. level.
The light mechanical texture is key to Jaguar's effortless and responsive driving experience, which is hallmark of XEL and XFL. With platforming advantages of Jaguar Land Rover D7a's high-end lightweight architecture, all-aluminum XFL body material in white is 75%; The practical significance of this feature is that it won't make whole car look bulky feel.
The 50:50 front and rear counterweights make XFL's dynamic performance not only stable, but also light. Combined with enveloping cockpit, excellent ergonomics create a driving position with a very good social feel. Jaguar XFL When you turn steering wheel, you will not feel "feeling of driver", which is usually found in executive cars in usual sense. lane change and overtaking handling method.
At design level, how to preserve brand's unique style; at customization level - how to take into account consumer preferences when driving and make users and ordinary passengers feel comfortable and comfortable in terms of comfort; configuration level, how to follow current situation This is a "balance point" that is difficult to find in today's production cars, but these two Jaguar brand cars can be compared in this series of strict requirements Ideal car brand: appearance design refuses to be uniform, and tuning skills always retain distinctive personality. In terms of intelligent configuration, it also actively cooperates with domestic technology companies to meet needs of mainstream consumers. And, perhaps, this balance is also one of key factors that attract Jaguar owners.
As a car brand with a long history, Jaguar has been shaping market with its own style over years, and this style is a very rare quality nowadays when most models on market use same design. configuration elements and equipment are piling up, uniqueness of Jaguar makes people see some "original intent" that comes from accumulation of Jaguar brand over years and its unique understanding of this market, behind which lies car's logo. and makes it difficult to distinguish. In this market environment, there are already too many automotive products, and a Jaguar that can be recognized at a glance may be a more worthy choice for some car owners who refuse homogenization and hate introversion.