Yingku is undoubtedly most important GAC Trumpchi product this year, and one might even say only one. Whether it's market segment in which model is positioned or investment in new technology, Yingku can almost represent GAC Trumpchi brand New car development trend in future.
Of course, going back to model itself, Yingku, which by its name seems to be very young, naturally selects a group of young users as its “target” after launch; industry, How should Yingku be interpreted?
Appearance: The chic appeal is very recognizable
Before official release of Yingku, most eye-catching thing was JLANG's new hybrid technology that it adopted, but after real car was introduced, exterior design of Yingku became hottest highlight.
The fur-style front fascia, built around concept of "technical industrial aesthetics", is undoubtedly most recognizable part of car. The front of Yingku features an unconventional air intake grille design. As many as 24 hollow lines "cut" front end, which is similar to vents of a racing helmet, forming a "mask" with limitless style.
A thin LED strip concentrated all components of light source at front of car. Considering that headlights do not turn on during day, it seems that whole car has only one LED daytime running light, which is similar to comparison in current home decoration style. The popular "no main light" design style for living room decoration and a collection of various items also give Yingku enough high turning moment when driving on road.
The body side profile is a short and sharp visual effect typical of compact SUVs. Yingku designers did not stint on sharp lines. A small triangular porthole behind C-pillar, a raised waistline under door, and outlines and other details can be seen in very rigid line drawing, which tends to make body agile rather than rigid, which is also an interpretation of youthful design language.
The rear of Yingku car can be called fat type among compact SUVs, but styling is clearly same as front of car. The shape of exhaust is sharp and angular, and purpose is inferior to drawing style of front, but fuel version still uses a hidden exhaust scheme, and if it is decorated with air vents, perhaps details of entire car will be more recognizable.
Interior: visual contrast with exterior
In contrast to exterior styling, Yingku's interior does not continue exaggerated exterior design style, but instead takes a simplified route. The two full LCD screens are separated to present dashboard and media respectively. air conditioning outlet of large central control screen is inspired by scrolls of traditional Chinese culture, which is also one of most important elements of “national style aesthetic” that Yingku emphasized at beginning of its announcement.
The interior design is simple throughout, and symmetrical arrangement of center console does not put too much aesthetic pressure on those who have driven car, and it is clear from details of decorative details that GAC Trumpchi is getting better and better. Mature craftsmanship, seam processing and material selection can withstand scrutiny, and leather steering wheel is equipped with silver gray metal texture decorations, which enhance visual quality with a full hand feeling, and driving posture is well perceived. In addition, crystal-cut electronic shift mechanism has a simple and exquisite shape, which also gives the car a classy feel.
However, in some details, it still feels like Yingku wants to destroy traditional consumer image of stock cars to a certain extent. For example, mechanism for opening doors in a car with a paddle differs from traditional one. door handle. Compared with Yingku inner door opening method, there are certain differences in shape and technique, but impact is negligible. As long as you think of this solution in terms of "maintaining interior design consistency", you can adapt to this innovative concept in a short time .
Based on static spatial characteristics of real model, seating space of Yingku model is quite large, and there is no problem meeting needs of ordinary family trips, especially with three headrests in back row and a flat floor, passenger's riding comfort is still guaranteed.
Motivation: multiple choice
The current model is current fuel version of Yingku, which is equipped with a 1.5t turbocharged engine and a 7-speed dual clutch transmission. A more powerful 2.0t engine with an Aisin 8AT automatic transmission will come in future . In addition, previous model also released a hybrid version, which GAC Trumpchi is currently proud of, equipped with an Atkinson 2.0 engine and a second-generation GMC 2.0 electro-mechanical clutch system powertrain.
You can also see that Yingku intends to use three different forms of power to try out a wider group of users. Whether it's a potential user who aims for high power output, daily vehicles, or is focused on economy, they can all be found. in Yingku Choose from model catalog configuration that suits your needs.
Conclusion: success or failure depends on appearance design
Based on initial experience with real car after arriving at store, Yingku's static performance can still be rated as good. The main reason is that interior layout is in line with mainstream. Although there are some non-traditional details, in general it is not considered "difficult to use", but it gives people a certain fresh experience, and space layout, material level and other details appreciated by family users, Yingku have done a good job, and several food options also satisfy various needs. In terms of smart features, there is no need to question ADiGO 5.0 smart connectivity ecosystem supported by Qualcomm Snapdragon 8155 chip.
Appearance is perhaps most controversial part of this car. Objectively speaking, exterior design of Yingku is really eye-catching and easily recognizable, but Yingku is essentially a family car. product details that everyone agrees on. At very least, colleagues who went to store to take pictures gave mixed comments about appearance. Therefore, Yingku is Trumpchi's GAC. This is a household SUV with automotive experience and a new design concept, and its objective strength of product is worthy of recognition, but whether it is worth buying by users, perhaps key lies in how different people think about exterior design of this car.