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2007 - A Year of Growth and Recovery
2007 was the year in which the whole industry began to recover from the credability and confidence crisis induced by the lack of ethics and morals (not to mention knowledge and experience) of the ex-publisher of Which Kit? With that matter concluded, we were able to concentrate on our main job - promoting this fabulous hobby. To that end we published our Kit Car Guide in March, our 'Summer Special' Classic Replica Guide in July and our Cobra/GT40 Guide which will also be published as a Christmas Special. That's 15 fabulous publications (shown below) in one year.
Significant improvements have been made in our artwork and presentation departments. Size wise, most issues have been a massive 172 or even 196 pages, with the average number of pages being over 172 in our 'regular' monthly publication. Additionally we've put a great deal of effort into ensuring that Kit Car is available in far more shops - let's face it, if people can't find a magazine, they can't buy it.
Having taken all these steps, Kit Car continued to outsell the competition by staggering proportions. The sales of our massive, 428 page, A to Z Guide was teriffic too - leading to a need for a reprint which we're already working on. A revised, even bigger, Guide for 2008 is to be published at the start of 2008.
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We don’t pretend to be ‘Total’ or ‘Complete’
However, we do know our subject more totally and more completely than any other magazine. When one scrapes away the hype, gloss and ‘bling’: it’s actually easy to see that Kit Car magazine really is more total and more complete than its rivals.
Our Kit Car Guide is certainly more ‘total’ and more ‘complete’ than those produced by others. We’re also the only magazine offering a proper guide to SVA; called Kit Cars and the Law. The fact is that we know kit cars inside-out rather than only superficially.
We regard the accuracy, integrity and usefulness of our articles as more important than the manner of their presentation. We don’t therefore spend a fortune on glossy paper and glitzy layouts. Instead we place more emphasis on paying professional journalists for decent articles about today’s products and issues. We concentrate our editorial mainly on the nuts’n’bolts of kit cars, on what’s available, how it works and ‘how you can do it’ articles. We also answer reader’s questions and provide a round-up of news on a monthly basis.
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