Kit Car Established 1981

Kit Car magazine has been around far longer than either of its two young rivals. It was first published 26 years ago in 1981. Our two rivals are totalkitcar which first appeared as an almanac in 2004 and Complete Kit Car which emerged out of the ashes of Which Kit? in 2007.

Kit Car has consistently been the largest title - both physically; having far more pages - and in terms of numbers sold; outselling the competition by staggering proportions.

We've watched similar magazines come and go, but Kit Car has passed the test of time and remains firmly in pole position.

For years Kit Car magazine has carried the sub-heading UK ’S TOP SELLING KIT CAR MAGAZINE because that's exactly what we are – and by a very long way too!  

Please remember that a very big difference between Kit Car and all of its competitors (past and present) is that Kit Car is written by journalists who’ve actually built kit cars for themselves. As we've already said: we sell far more magazines, we've done so for decades longer and we have oodles more experience than any other title. Take a look at our back issues listing: we've covered more subjects than our competitors could even dream about and we add more pertinent topics to the list with each passing month.

The following titles are our present rivals:-

This is what emerged out of the ashes of Which Kit? when it finally went bust early in 2007.

Will it succeed where it's predecessor failed?

The problem is that it has the same DNA as its predecessor. For example, on it's website home page under a heading "A GROWING MAGAZINE" it states "Average monthly magazine sales across the UK have been in decline at a rate of over 6% per annum for several years now, but Complete Kit Car is already reversing that trend." - Really?

The truth, according to magazine wholesale statistics, is that its average sales have actually fallen from around 3700 a month (reported in November 2006) to around 2900 a month (reported in November 2007). Hardly reversing the trend - hey?

We don't pretend to be ‘Total’ or ‘Complete’

However, we do know our subject more totally and more completely than any other magazine. When one scrapes away the hype, gloss and ‘bling’: it's actually easy to see that Kit Car magazine really is more total and more complete than its rivals.

It doesn't finish with the magazine itself either. Our Kit Car Guide is more ‘total’ and more ‘complete’ than those produced by others. We're also the only magazine offering a proper guide to SVA; called Kit Cars and the Law. The fact is that we know kit cars inside-out, whereas similarly named magazines report only superficially from the outside-in.

We regard the accuracy, integrity and usefulness of our articles as more important than the manner of their presentation. We don't therefore spend a fortune on glossy paper and glitzy layouts. Instead we place more emphasis on paying professional journalists for decent articles about today’s products and issues. We concentrate our editorial mainly on the nuts’n’bolts of kit cars, on what’s available, how it works and ‘how you can do it’ articles. We also answer readers questions and provide a round-up of news on a monthly basis.

As already stated, we're the only magazine with staff experienced enough to properly cover the kit car industry’s core topics. Of course we also cover historic kit cars and the club scene because these subjects bring balance and perspective to our main factual and technical core topics. However, please don't allow others to kid you that their emphasis on historic and owners cars makes them more complete. We see it as a smoke-screen: designed to mask the areas in which they're very incomplete.