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The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.

2023/06/21Magazines

As a D-class car in "troika" of traditional German luxury brands, BMW 7 Series has always attracted attention. The new generation of BMW 7 series released a total of 6 sub-models, official 919,000 yuan and 1,269,000 yuan, while BMW i7 released a total of two models, but same price is 1,459,000 yuan.

The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.
The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.

It is worth noting that these are currently only early models produced by BMW 7 and i7 car series. In 2023, BMW 7 Series will continue with plug-in PHEV M760Le plug-in hybrid version of M760Le. , while i7 will add new models, higher performance versions such as i7 50L and i7 M70L.

The new generation of 7 Series, change in appearance cannot be ignored

Since new generation of BMW 7 Series (chassis code G70) debuted in Beijing in April this year, new exterior design of this car has been subject of discussion among people who pay attention to dynamics of this car. models inside and outside industry. As model of seventh generation of 7 Series, this generation of BMW 7 Series has completely broken design conventions. It uses a branded design language and a very personal character to make people remember this brand new car at first sight of 7 Series.

The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.

The iconic oversized air intake grille sits vertically in center of dash and features a thin LED daytime running light strip. The headlamps are located below daytime running lights in a split layout. Such a design language Although this is not first time it appears on a new BMW car, it was BMW's last design language when X7 was launched, but for a car like 7 Series, it still takes some time for editor to get used to. to him.

The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.

There is almost no sense of elegance in design of car, but sharp and angular lines outline a hard and direct visual effect. This generation of models eliminates choice of a standard wheelbase and all series have long axles. models (3215mm), Huo's classic angular design can still be seen on side of case, and 5391/1950/1548 (mm) case dimensions have also been improved in all aspects compared to sixth generation model. Against this background, aura of entire vehicle is also quite bright.

The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.

The rear of car uses simplicity as its main design tone. The subtle shape of taillights clearly echoes daytime running lights on front, and hidden exhaust can be seen as an expression of understated elements in place. compromise between new version 7-series and pure electric i7 has higher visual consistency.

In addition to technology, interior is a collection of materials

The whole screen is main body, and center console with integrated iDrive8 operating system has suddenly appeared on new generation of 7 series. It must be one of main product design languages ​​of BMW This generation, but as brand's flagship, technological elements and luxurious materials in The 7 Series is naturally highest standard in brand's car series.

The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.

Most of control functions in car are almost all electrified. Only for doors, there are three methods of electronic control: including touch-sensitive power door control buttons on both sides of center console, power control buttons on door panels, and large central control screen can be controlled; door panels on both sides of rear row are equipped with a 5.5-inch touch screen that can control seats, sun visors, lights, air conditioners, etc.

The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.

The back row features a 31-inch 8K ultra-wide screen and supports HDMI input and online audio-visual entertainment functions. It can meet both business and entertainment needs. Of course, how to use it, no doubt, nobly, is up to rear passengers to decide.

The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.

In terms of materials such as leather materials, crystal elements, a starry sky roof, etc., it can be said that such a million-level machine is nothing to worry about. wireless charging, rear seat massage, heating/ventilation function, electric seat adjustment and power footrest, etc. functions.... almost conceivable configuration of this car. The car will be fully equipped.

The familiar power formula

The 3.0T L6 engine of B58 is still powertrain of this generation of 7 Series. The low-power version of 735Li has a maximum output of 272 horsepower and peak torque of 400 Nm. The 740Li version has a maximum power of 381 hp, peak torque of 520 Nm, equipped with a 48V light hybrid system, transmission is an 8AT automatic manual transmission.

The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.

Being golden combination of BMW, this transmission kit can be considered as a proven transmission. As BMW brand's new product tuning style approaches comfort overall, current generation of BMW 7 Series should be smooth. be more silky.

i7: luxurious, more powerful

The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.
The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.

Being a purely electric version of 7 Series, overall design of i7 is almost same as 7 Series, with only details differing in appearance. 7 series power, with a maximum output of 544 horsepower and a peak torque of 745 Nm, acceleration from 100 kilometers to 100 kilometers takes only 4.7 seconds, and range in CLTC conditions is 650 kilometers.

Conclusion: debate has never stopped and market will answer sooner or later

The BMW 7 Series has a 45-year history. Although compared with Mercedes-Benz S-Class, BMW 7 Series is "junior latecomer", but according to data, half of 2 million BMW 7 Series vehicles in world The sales volume of BMW 7 Series is due to contribution of Chinese market, and huge market background is also is one of decisive factors in choosing Beijing as site for world premiere of seventh generation BMW 7 Series.

The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.

Since introduction of BMW brand to Chinese consumers, almost every generation of BMW 7 Series replacements has been full of controversy, as has debut of fourth generation 7 Series (E55/E56) by Chris Bangor. At time, compared to flat and capable third generation E38, roundness and fullness of fourth generation was also rated as "bloated" in eyes of public of time, but this did not affect Bangor design of this generation. Classic.

The debate over appearance of what is known as "Little Rolls" continues: new generation of BMW 7 Series/i7 is finally on market.

Therefore, at least BMW 7 Series G70 will also generate controversy, but it will eventually become a luxury D-segment car with outstanding sales. After all, relying on attractiveness of BMW brand, Lihe never disappointed with its luxurious positioning. In eyes of car owners with a fairly high purchasing power, this car is still "the preferred solution for elite travel."