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Once a representative of Italian design, what does a Lancia car look like now?

2023/05/16Magazines

Lancia is a relatively niche brand. This Italian brand once made history in rally arena. There is currently little room for survival in markets outside of Europe. Since joining Stellantis Group, brand has regained its vitality with recent launch of new HPE Pu+Ra concept car, which not only combines design of past classic models, but also expresses brand's understanding of future models.

Once a representative of Italian design, what does a Lancia car look like now?

This Pu+Ra HPE is a two-door sports car. In particular, midpoint of front cover extending in different directions is used as base point. It's a little thong-like in shape, but in exchange for a pretty good visual impact, with a glowing Lancia logo and different front cover colors, it's simple and not too monotonous.

Once a representative of Italian design, what does a Lancia car look like now?

The closed grille is a modular design for purely electric vehicles. Lancia uses a high-angle folding surface that is reminiscent of a retro racing car. The design of headlights also reproduces characteristics of classic rally cars of past. Past rally cars often used tape to cover headlights to reduce spread of debris after a collision. This restoration is still in effect.

Once a representative of Italian design, what does a Lancia car look like now?

Bock looks more like a squashed hunting car, with a heavily angled windshield that's pretty close to a Stratos. However, second half is completely different: tail glass is also curved and has a more compact design.

Once a representative of Italian design, what does a Lancia car look like now?

The taillight unashamedly pays homage to classic Stratos twin round taillight design and uses a hollow design, although it may not be used in actual mass production (this car will also likely not return to series production). really thoughtful and quite unique.

Once a representative of Italian design, what does a Lancia car look like now?

If you look up, you will see a completely different landscape. With exception of corresponding load-bearing parts, entire roof is made of glass, which is unusually transparent. This is not most interesting part, roof has a round shape similar to a tank hatch, and shape of such a hatch is very original.

Once a representative of Italian design, what does a Lancia car look like now?

The interior is also full of creativity. Like exterior, interior is also based on circular theme. The entire center console is like a round table in a restaurant. Naturally, there will be no physical buttons, and they are not even as big as expected. Screen. However, middle channel part still retains physical buttons, which are very convenient for switching and other operations, and also contribute to space planning.

Once a representative of Italian design, what does a Lancia car look like now?

Not used to big screen? The whole Pu+Ra HPE center console is a screen, it moves down at a certain angle when it needs to be displayed, which is more thoughtful than those large screens.

Once a representative of Italian design, what does a Lancia car look like now?

If you don't want to waste your attention, you can get driving information just by focusing on steering wheel. Lighting and other functions can also be controlled by buttons, which are easy to operate without breaking overall style. .

Once a representative of Italian design, what does a Lancia car look like now?

In terms of power, this concept car will be built on all-electric STLA platform and is expected to offer a range of more than 700 km, but no specific power figures have been released.

Overview

Once a representative of Italian design, what does a Lancia car look like now?

Italian brands never disappoint in terms of design. Lancia Pu + Ra HPE is just such a car. The car has enough aesthetics. Lancia proved by its strength that not only strange design can show futuristic design, and not only open lidar can show intelligence. However, it's not easy to say whether this car can be produced in energy sector, as Lancia's own strength is not enough to support its mass production, but it's still a model to look forward to. If this model comes to Shanghai Auto Show, will it bring anything else interesting to slightly dreary auto show?