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Continue "matryoshka"? Can perfect L7 with a starting price of 319,800 yuan become a hit?

2023/05/16Magazines

On February 8, long-awaited ideal L7 was officially launched. Although main characteristics of new car were revealed earlier, this ideal L7 still gave us quite a few surprises. In addition to Pro and Max versions, which revealed price, a cheaper Air version was also launched with an estimated price of 319,800 yuan.

Continue "matryoshka"? Can perfect L7 with a starting price of 319,800 yuan become a hit?

In terms of naming method, naming method of ideal version of L7 is actually same as Apple's, but is this affordable version of Air worth considering? How big is gap with Pro and Max? Let's talk about it today.

Continue "matryoshka"? Can perfect L7 with a starting price of 319,800 yuan become a hit?

As for appearance, I don't think it's necessary to say more. After all, overall design of new car is basically same as L8 and L9. Both of them use same family style design language. I believe that without looking at tail of model, many people will not be able to tell what kind of product it is.

Continue "matryoshka"? Can perfect L7 with a starting price of 319,800 yuan become a hit?

The difference is mainly in size and positioning. The Ideal L7 is positioned as a large 5-seater SUV and has also been downsized. However, new car is still more than 5 meters long, and its dimensions are not small. , not only price is lower, but also size is larger, which is main reason why many consumers pay attention to perfect L7.

Continue "matryoshka"? Can perfect L7 with a starting price of 319,800 yuan become a hit?

In addition, this new car also provides consumers with a variety of colors to choose from, among which there are three special car paints that require extra money.

Continue "matryoshka"? Can perfect L7 with a starting price of 319,800 yuan become a hit?

From an interior point of view, it is also an ideal and consistent style. It adopts a simple design style, but is equipped with multiple high-definition LCD screens, and offers three styles: black and white, black and coffee, and black and orange. I personally think that choosing a black and white color scheme can better emphasize new car's class feeling.

Continue "matryoshka"? Can perfect L7 with a starting price of 319,800 yuan become a hit?

With limitation of absence of a third row of seats, ideal L7 with a large 5-seat design also has more comfortable space for rear passengers. The second row of seats supports electrical adjustment, and maximum angle of inclination can reach 40. right seat is equipped with an electric footrest, etc., which can provide a large and comfortable exclusive space for rear passengers.

Continue "matryoshka"? Can perfect L7 with a starting price of 319,800 yuan become a hit?
Continue "matryoshka"? Can perfect L7 with a starting price of 319,800 yuan become a hit?

In terms of equipment, it can be said that new car is armed to teeth in every aspect, and a large number of standard equipment also makes whole car very economical, which is also an important reason why Ideal can quickly open market.

Continue "matryoshka"? Can perfect L7 with a starting price of 319,800 yuan become a hit?

In terms of power, new car also still uses a 1.5-litre four-cylinder engine with extended range and features two front and rear engines. . .

How is Air version different?

Continue "matryoshka"? Can perfect L7 with a starting price of 319,800 yuan become a hit?

In fact, differences between different versions of Xpeng P7 are mainly focused on key exclusive configurations, mainly in four aspects: intelligent driving system, intelligent space, suspension system and battery pack. Like L7 AIR, adaptive headlight height adjustment is also abolished, perfect flying carpet air suspension is abolished, replaced by a CDC shock with stepless damping control, and advertised rear window must be stock. in Max version. Equipped,

Continue "matryoshka"? Can perfect L7 with a starting price of 319,800 yuan become a hit?

Furthermore, although performance of battery assembled in Air is same, battery manufacturers are Sunwoda and Honeycomb, and version above Pro is Ningde Times. It can be seen that this is done to further reduce costs. The results were obtained, but such a differentiated interpretation still caused great controversy.

Overview

I have to say that arrival of Ideal L7 was a very big surprise for us. The introduction of Air version and a more affordable price can greatly improve value for money of product. What is to be commended is that Ideal is in positioning of product. The work in this area is very good. Although similarities between Ideal L9, L8 and L7 are very large and seem to be same, each car has its own advantages and product characteristics.

Continue "matryoshka"? Can perfect L7 with a starting price of 319,800 yuan become a hit?

Like perfect L7, like a big five-seat product, with blessing of many top-notch configurations, it can be said to bring us more driving pleasure in back seat. Delivery will start one by one. , and the Air version will go on sale in April. Friends, who have already ordered a car, are you waiting for it?