2023/06/14Magazines
This is an aggressive transformation for future. FAW Bestune embraces new changes of times with a new product brand and development strategy. It also adds value to users: two SUV models have been relaunched, once again demonstrating extraordinary strength of National Good Car.
December 15 saw official launch of New Horizon New Pentium and launch of 2023 T99 and T77. Under existing FAW brand logo, Pentium launched a new product logo, making great strides towards "corporate brand + product brand" model. The 2023 Besturn T99 and Besturn T77 are released at same time and are first to receive new product logos. more exquisite quality experience, they once again surprise users. Among them, 6 Bestune T99 models of 2023 are priced from 134,900 to 186,900 yuan and 2 Bestune T77 models of 2023 are priced from 114,800 to 123,800 yuan.
Lu Yu, Deputy General Manager of FAW Bestune Car Co., Ltd., said at a press conference, “Don't forget your original intention, justify your love, and justify your time. FAW Bestune will focus on products and users and help you with reliable products and services. A fighter of time who goes forward to reach a better future."
New logo, new strategy, FAW Bestune is knocking on door of future
Different from usual "routine" of traditional listing activities, at this press conference, Lu Yu faced "soul torture", frankly communicated and interacted with users and media through Bestune YOMI intelligent assistant and FAW Bestune's determination. innovate and change It shows.
"What will happen to FAW Besturn in future?" As soon as press conference opened, Lu Yu asked a forward-looking question. If we say that FAW Bestune has formed a stable foundation and system in R&D, production, marketing and service in past 16 years, then release of 7 new trademarks and logos means that FAW Bestune has started from zero mentality again and has given all its best .Another new starting point for creating a "user ecology".
Familiarize yourself with new industry trend and take into account new user needs. In logo of new product, FAW Pentium also showcases a new look. The outline of logo is a viewfinder frame in which you can see beautiful things around, implying broad vision, representing beautiful vision of Pentium and users to explore rich and colorful world together; blue part in middle of logo stands for blue vision, embodying endless commitment to environmental protection and determination of development to transform into a new energy track; transverse part of logo means convergence, representing interconnected people, cars, new life experiences; in middle of logo is word "一" in Chinese, referring to FAW Pentium's long-term goal of becoming a first-class brand and building an excellent brand of advanced mass-market passenger cars in China.
It is worth noting that new product logo released by FAW Bestune this time is not a "rebrand" as rumored, but rather formation of a corporate brand + product brand that are mutually independent and complementary. Completely new template. Brand independence will clarify concept of multi-brand synchronous operation and open up operating space to realize a new system of mutual support and mutual promotion of corporate brand, product brand, technology brand, service brand and public welfare. brand. In future, FAW Bestune will cover multiple product series such as sedans, SUVs, minivans and crossovers, and will continue to expand various power systems such as hybrids and pure electric to meet different user needs.
In eyes of future, starry sky and sea, and under feet of infinite power to serve users. "Using horizontal development as a new strategy, create a richer product matrix for users, better high-quality services, and a more diverse brand culture to achieve continuous improvement in overall value." The release of new trademark and logo knocked on door of FAW Besturn's future for next 16 years.
New Design, Really Comfortable 2023 Pentium T99 Newborn Flagship
The new product logo first appeared on two new models. As flagship SUV of Bestune brand, 2023 Bestune T99 offers a new, high-quality choice for family travel with its all-encompassing jump value. The entry-level price of 134,900 yuan makes it "king of involution" in mid-to-large SUV market.
Flagship style full of aura. In terms of appearance design, 2023 Bestune T99 breaks industry practice of only "detailed adjustments" for model year models, and realizes upgrade and evolution of FAW Bestune's "philosophy of light and shadow" to design concept of "strength, purity, and refinement", while horizontal design has become a flagship. A new aesthetic expression of style.
The majestic bezel design is main feature of Bestune's new family language. The horizontal fusion of front grille and bumper, and bezel-less design extending horizontally on both sides, further enhance sense of visual expansion. The perfect combination of headlights and new product logo makes visual effect more harmonious and whole. Echoing front muzzle, lateral features of tail are also obvious. On a simple and complete rear surface, penetrating LED light source is ingeniously connected to taillights on both sides, and it glows like a serpentine in sky at night, which is very technologically advanced.
It all starts with looks and ends with comfort. The 2023 Bestune T99 has a long wheelbase, large five-seat design and convenience features to deliver comfort that rivals luxury brands. An extra-long wheelbase of 2870 mm and leapfrog of body of 4800 mm lay foundation for comfort. The large five-seat layout is wider than traditional five-seat and more practical than 6/7-seat models. "It's better to have a big two-room than a small three-room," this design idea also allows driver and passengers to have a cleaner "spatial freedom."
The 2023 Bestune T99 is also equipped with a seat rearview mirror linkage memory function and a function to automatically move driver's seat back after engine is turned off, which makes it easier to turn around driving and getting in and out of car. The brand new innovative D-life smart system has 6 scenarios, including car remote control, keyless start and home connection, and 24 super apps that bring more smart technology enjoyment to daily life.
In addition to new appearance design and superior comfort, top ten China Heart engines + 8AT transmission, L2.5 intelligent driving assistance system, "super filter" air purification system, improved 3H body structure, etc. High reputation configuration also received a permanent legacy from 2023 Bestune T99.
The beautiful appearance and high quality of 2023 Pentium T77 is transformation of youth
The 100,000 class SUV is first choice of many young users. With a very friendly price, quality is often biggest concern for users. The 2023 Bestune T77 is a beautiful and high-quality car designed by FAW Bestune for hard-working and hard-working people. It has received three new enhancements in appearance, interior texture, and intelligent configuration. The entry-level price is 114,800 yuan. It has truly achieved both price and quality. .
Appearance is justice, and pleasing to eye is beauty. The 2023 Pentium T77 simultaneously realizes evolution and iteration from philosophy of light and shadow to new design concept of "strength, purity and refinement." The 2023 Pentium T77 creates a quiet, stylish, powerful while moving, it has characteristics of fashionable personality and technological quality.
The high texture is also reflected in interior. Based on annular, thin, light and overhanging interior design concept, 2023 Pentium T77 features a new integrated air outlet shape and trim strips, and interior materials and seat fabrics have been upgraded, making them more upscale visually and tactilely. feel. At same time, combination of a 3-spoke steering wheel, an integrated wide-brimmed instrument panel and sport seats creates an atmosphere in cockpit that encourages more driving.
At first glance, value of appearance is visible, but after a long time, everything depends on connotation. The 2023 Pentium T77 is equipped with new D-life 5.0 Plus intelligent network connection system, voice interaction response speed and recognition rate have been significantly increased by 20%, new HMI startup time has been reduced to 3 seconds, and panorama image startup time has been reduced to 1.5 seconds Instant access to smart user experience. In addition, 2023 Pentium T77 cockpit has been upgraded again with three practical configurations: 360 panoramic view, keyless entry, and power folding exterior mirrors. 22 quality improvements of whole vehicle and continuous improvement of product details make 2023 Bestune T77 a reliable partner for young people who are striving forward.
In addition to many updates, power and security are still strengths of 2023 Pentium T77. It is equipped with a 1.5T China Heart Top 10 Intelligent Engine independently developed by FAW Group, which is not only economical and economical, but also a pleasure to drive. The latest BOSCH ESP system, direct tire pressure alarm, reinforced 3H body structure and other active and passive safety configurations give young people a reliable guarantee to go to sea of stars.
New logo, new product, new future. In automotive market full of change, FAW Bestune once again stepped out of its comfort zone in spirit of "searching for truth and pragmatism, based on present and looking to future" and original intention of "make affordable, easy to use." , and Reliable Cars for Chinese”, Embark on a new journey into future. There is reason to expect that, just as FAW Besturn entered mid-to-high-end market as its own brand 16 years ago, it will once again embark on its own path of ascension.
