2023/05/16Magazines
A few days ago, BYD officially released official image of its new entry-level all-electric vehicle, Seagull. I think everyone is familiar with his style. In end, car was successfully completed. some time ago After going through declaration process of Ministry of Industry and Information Technology, it is reported that new car is expected to officially meet us in April.
Let's take a look at this brand new product first. As an all-new entry-level EV, new vehicle is positioned as a pure electric subcompact that is lower than a dolphin. It is reported that price range of new car in future will be about 80,000-100,000 yuan.
In terms of design, new car also uses latest BYD Ocean.com family style design language, but difference is that overall tone of new car is very different from that of family members such as dolphins and seals. The style of car is mainly is based on sports, so more sharp lines are added to design. The spiky design not only makes front of the face layered, but also more compact and dynamic. I believe it can attract many young consumers.
The sidelines are also full of dynamics. The suspended roof and raised waistline resemble a flying seagull, creating a light and agile posture. As for body size, length, width and height of new respectively 3780/1715/1540mm, wheelbase 2500mm.
As for rear end, new car also uses popular thru-type rear light cluster with a huge rear wing, making new car as sporty as a small steel cannon.
In terms of power, new car will also be equipped with a TZ180XSH model permanent magnet synchronous drive motor with a maximum power of 55kW. In terms of batteries, it is also equipped with 30-degree and 38-degree batteries. Under normal conditions, range is 305 km and 405 km respectively, and driving performance is very good.
According to China Association of Automobile Manufacturers, production and sales of new energy vehicles in February were 552,000 and 525,000 respectively, up 48.8% and 55.9% year on year, with market share reaching 26.6%
Among them, BYD can be said to be most nutritious among them. Due to excellent performance of various products, it can be said that it occupies more than half of entire new energy car market. In automotive market, BYD wants to maintain its leading position. At present, the top priority is still to capture as much market share as possible in order to secure a leading position for itself.
So, at beginning of year, BYD also continued to promote "same price of oil and electricity" strategy, becoming more and more closed. As for entry-level new energy car market within 100,000 yuan in China, it can be said that it has a very large market share, but BYD is still in an empty stage in this area, so this time BYD released Seagull, clearly wanting dominate 100,000 yuan entry-level pure electric vehicle market in Yuan.
In terms of overall product performance alone, BYD Seagull has a clear advantage over competitors in same price range. Combined with BYD's excellent reputation in field of new energy, this product has truly become a phenomenon. However, it should be noted that consumers with a budget to buy a car in this price range not only have extremely high requirements for products, but are also extremely sensitive to price of products, so price is key to being a hit.
